Unlock your future potential, clarify your messaging and take control of your business narrative.

Get free access to our exclusive 'Future Narratives' framework, a step-by-step process to help you increase sales, influence and audience engagement.

Expand what's possible through bold ideas, inspiring stories, and immersive experiences that engage & connect with your audience.

Your brand, product and reputation are everything. I understand how important it is to have a partner that understands you, offers fresh insight and perspective, who delivers on time and on budget. I’m here to help you transform your business in new and impactful ways using the unique power of YOUR story.

ENHANCE PERCEPTION, ENGAGEMENT & RETENTION

DRIVE EMOTIONAL CONNECTION & INFLUENCE

SIMPLIFY COMPLEX INFORMATION - IMPROVE LEARNING OUTCOMES

Expand what's possible through bold ideas, inspiring storie.

I'm Matt Castle, producer, consultant & founder of Powered By Stories.

I have 15+ years experience producing branded content and creating award-winning campaigns for some of the worlds most successful companies.

Storytelling works so well because the narrative brain trumps our rational brain. Every time. Facts are great, but nothing makes believe like a good story. Storytelling conveys purpose, and businesses with purpose are the ones that stand out and connect with consumers' at a deeper level.

Read my story & inspiration for launching PBS here.

How can we help you grow your business?

Increase Sales

People don’t want more ads. They’re actively skipping over them. To attract new leads and increase sales, you must connect with your audience on an emotional level. Sharing your brand's origins, challenges you've overcome, victories, values, and customer success stories, will help humanise your brand, build trust and credibility.

We can help you create content and put strategies in place that shape perceptions in favour of your products and services. We’ll work with you to discover and bring to life enduring narratives audiences relate to, that reflect their values, reality and future aspirations. As a result, they'll make faster decisions and be more motivated to take action.

Improve Learning Outcomes

By framing learning objectives within the context of a story, you can draw learners in, keep them engaged for longer and improve memory retention. Well told stories, or gamified learning experiences (that include characters, conflicts, and resolutions), make learning and development fun, relevant and relatable to real life situations.

We work with HR teams, L&D departments and training providers combining storytelling with interactive technology. Our approach makes learning personalised to different styles, leading to changes in attitudes, understanding and behaviour.

Increase Employee Engagement

Authenticity is the foundation of leadership. We help companies communicate their vision and need for change through stories. Turn your engaged workforce into a competitive advantage, through personal and organisational narratives that drive your business forward. Storytelling is the most impactful way to reinforce your company's values and purpose.

Sharing "success stories" from different employees or teams sends a clear message their hard work doesn't go unnoticed. Use stories to celebrate these achievements, contributing to a culture others can aspire to.

Brands We've Worked With

Strategy

Every successful story campaign starts with a clearly defined strategy. We’ll help you define a strategy that  sets you apart from your competition- establishing a foundation that can be built on over-time. 

Without the right strategy, you risk creating disjointed and inconsistent communication that fails to resonate with your intended audience.  Learn more >

Story Workshops

Experience the art of engagement. Our workshops are designed to empower your team to forge narratives that resonate, elevate your impact and ability to influence.

Business storytelling has become a crucial skill for anyone who wants to be able to engage, inspire new ways of thinking. All sessions are delivered by a trained storytelling facilitator.
Learn more >

Marketing & Branding

In a world where brands strive to make a lasting impact, more magnetism than ever is needed to draw people in.

We’re here to help define and create stories that will enhance and distinguish your brand in new and impactful ways, making it a must-have in the minds and lives of your consumers. Storytelling holds the key to your success. Learn more >

Immersive Stories

Immersive technologies such as AR & VR allow audiences to step inside narratives, interact with the environment and influence the story’s direction.  

By making the audience a part of your story, take their perception of your brand, or their understanding of what you want to teach or communicate, to an exciting new level.  Learn more >

Episodic Content

Historically, marketing has focused on acquiring attention. Today, the best marketers focus on retaining it. We start by finding the hook that draws audiences in, then bringing to life stories that keep them engaged.

The journey of your business, the people who make it a success and your vision for the future are all powerful, interconnected stories that define, and contribute towards, your unique narrative and proposition. As your strategic content creation partner, we’ll guide you through each stage of the transformation  process.

6-part branded docu-series'

Featured Blogs

Insights, stories and latest trends related to the art and the science of storytelling, showcasing the power & potential for your brand.

Success Stories & Examples Of Our Work

01.

‘The Dark Web’ brought to life in Virtual Reality

In 2020 I launched an initiative alongside the NCSC to bring a fully interactive, virtual version of the 'Dark Web' to life in VR - transforming the way Cybersecurity learning & training is delivered, to clients across multiple sectors.

Learn More
02.

Interactive Stories’ for Radisson Hotels

Created for Radisson Hotels, as part of a drive to improve customer acquisition and retention. Clickable decision points allow the viewer to decide which path to take and see the consequences of their actions or decisions.

Learn More
03.

Storytelling workshops for Schools, Colleges & Uni's

We produce content, deliver workshops &  create campaigns for schools, colleges and charities that work with young people throughout the UK, to achieve different marketing, comms and student engagement objectives.

Learn More
04.

Employee Stories for The Ivy

As part of a recruitment drive for The Ivy, we produced a suite of videos focusing on different employee stories, each capturing their personalities and commitment to the role.

Learn More

The Process

Your audience craves stories, deeper meaning and engagement. Our processes are proven to create frameworks for growth and participation.  

Discovery

Arrange a call to help us understand your objectives. The first stage is one of discovery, listening and structured exploration- critical for innovation & fresh perspectives.

Planning

Crafting remarkable  stories requires proper planning & organisation. Ideas will be explored, strategies defined, scripts/storyboards developed before production begins.

Production

Dates for filming will be scheduled according to the agreed production plan. Interactive overlays will be added to your content during this phase if required.

Post production

We'll break the final versions down into teaser clips that will generate interest & promote your brand. Metrics will be put in place to measure & improve the results of your campaign.

Discovery

Arrange a call to help us understand your objectives. The first stage is one of discovery, listening and structured exploration- critical for innovation & fresh perspectives.

Planning

Crafting irresistible stories requires proper planning & organisation. Ideas will be explored, scripts & storyboards will be written/ pilot tested, before  production begins.

Production

Dates for filming and/or content creation will be scheduled according to the agreed production plan. Interactive overlays can be added to your content during this phase if required.

Post production

We'll break the final versions down into teaser clips that will generate interest & promote your brand. Metrics will be put in place to measure & improve the results of each campaign.

Put Your Viewers First
With Interactive Stories

Create branded, ‘choose your own adventure’ style experiences that boost engagement and leave a lasting impression.

Testimonials

Client satisfaction is our first priority

Dr. Rosalind Bergemann - Leadership Coach

"I hired Matt Castle to produce video content for my client, ACCA. The team at PBS are always professional and produce content to a high standard."

John Maxted, Founder - Digby Morgan

"Matt Castle and his team produce fantastic videos for the CIPD. They are a pleasure to deal with and always deliver a first-class product."

Nathaniel Peat - Speaker & CEO

"I’ve known Matt Castle for over 15 years, he has produced outstanding content for us over the years. He always far exceeds our expectations."

UNLEASH THE POWER OF YOUR STORY… TODAY.

You want to tell the right story for the future you want to create. Level up your storytelling and take your business to the next level with Powered By Stories.

Expand what's possible through bold ideas, inspiring stories, and immersive experiences that engage & connect with your audience.

Your brand, product and reputation are everything. I understand how important it is to have a partner that understands you, offers fresh insight and perspective, who delivers on time and on budget. I’m here to help you transform your business in new and impactful ways using the unique power of YOUR story.

Interactive Video

Discover

78% of companies saw an increase in online sales when they used interactive video compared to standard video

Interactive Video
Immersive (VR)

Discover

Virtual Reality is a powerful tool to create impact, and bring to life fully immersive stories

Immersive (VR)
Marketing & Branding

Discover

See how our clients use storytelling to create more persuasive marketing and branding campaigns

Marketing & Branding
Employee Engagement

Discover

Learn how our clients use stories to increase engagement with employees

Employee Engagement
Learning & Development

Discover

View examples of our stories brought to life to improve learning, training and development outcomes

Learning & Development