Harnessing the Power of Video Podcasting To Achieve Your Organisational Objectives

Harnessing the Power of Video Podcasting To Achieve Your Organisational Objectives

Creating and launching a video podcast program creates a versatile and impactful platform to achieve your communication, recruitment, and marketing goals.

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Making Video Podcasting Work For Your Organisation

In an era where digital content dominates audience attention, video podcasting has emerged as a powerful tool for organisations to broadcast their messages and achieve their goals. You can effectively communicate your mission, engage potential funders or investors, attract new talent, and bolster your marketing efforts. Here’s how integrating a video podcast series can help your organisation achieve its key objectives.

Communication Objectives

  1. Enhanced Storytelling: Video podcasts offer a dynamic way to bring your organisation’s narrative to life, showcase the impact of your work and your approach. This can be brough together through individual success stories or stories from employees that relate to your core values. Adding b-roll footage during the post production process, adds a deeper level of engagement and visual interest.
  2. Broad Reach: With platforms like YouTube, Linkedin, Facebook and TikTok, video podcasts can reach a global audience.
  3. Engagement and Interaction: Video podcasts invite audience interaction through comments, likes and shares. Hosting live episodes, and by encouraging followers to share their stories and participate in Q&A sessions, can further enhance engagement and a stronger connection with your audience.

Fundraising Objectives

  1. Showcasing Impact: Potential donors want to see how their money will be spent on making a tangible difference. Video podcasts that feature authentic stories and compelling case studies will help encourage donations.
  2. Campaign Integration: Integrate video podcasts into fundraising campaigns by featuring special episodes that coincide with specific campaigns, highlighting what you need in the short, medium and longer term.
  3. Building Trust: Consistent communication and transparency through video podcasts can build confidence with your audience, making them more likely to support your organisation financially or respond positively to your requests.

Recruitment Objectives

  1. Highlighting Culture: Video podcasts can showcase your organisation’s values, culture and work environment, making it an attractive option for potential recruits.
  2. Featuring Staff and Volunteers: Introduce your team through interviews and behind-the-scenes insights, giving potential recruits an idea what its like to work with different functions of the business.
  3. Showcasing Opportunities: Regular episodes that highlight current job vacancies, volunteer opportunities, and the experiences of those already working with or supporting your organisation.

Marketing Objectives

  1. Brand Awareness: Video podcasts can significantly boost recognition and brand visibility. Each episode acts as a piece of marketing asset that can be used to reach new audiences.
  2. Content Versatility: Video podcasts can be repurposed into blog posts, social media reels or short form snippets, as well as longer form promotional videos, maximising content creation efforts and adding to your library of content.
  3. Analytics and Insights: Platforms like YouTube provide detailed analytics on viewer demographics, watch time, and engagement. These insights can help refine your marketing strategies and target your audience more effectively.

Launching Your Video Podcast: A Strategic Approach

  1. Define Your Objectives: Start by clearly outlining what you hope to achieve with your video podcast series. Are you aiming to increase awareness or donations, attract new talent with a specific skill set, or a combination of these goals?
  2. Plan Your Content: Develop a content calendar aligned with your objectives. Consider including interviews, behind-the-scenes insights, collaborative stories, and project or campaign-focused episodes.
  3. Engage Your Audience: Promote your video podcast across your existing communication channels. Encourage your audience to subscribe, share, and interact with your content.
  4. Measure Success: Use analytics to track the performance of your video podcasts. Monitor key metrics such as view counts, engagement rates. Monitor audience feedback to gauge success and identify areas for new content.
  5. Host a Launch Event : Celebrate the launch of your video podcast series with a special event. Invite representatives of organisation's you'd like to partner or work within the future. This can be a live-streamed episode or an in-person gathering, creating excitement and anticipation around your new initiative.

Learn more about our state-of-the-art video podcast room/film studio here, based in Bromley.


By leveraging the power of your unique narrative, engaging contnet and interactivity, organisations can connect more deeply with their audiences. This leads to more meaningful engagement and long lasting impact. Embrace the power of video podcasting and watch your organisation’s reach and influence grow.

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